Uniting companies around territorial sustainability

Bringing an ambitious initiative to life: structuring a community of companies committed to sustainability at the scale of the canton of Neuchâtel. The goal was to establish solid foundations – in terms of meaning, posture, and visibility – to create a coherent, inspiring, and sustainable local dynamic.

At the origin of the project, a shared vision between BCN and CNCI: addressing the CSR challenges of local SMEs by building a unifying platform. For this purpose, INOX was commissioned to create the strategic, identity, and narrative architecture of the initiative, while ensuring its impact within the local ecosystem.

At the origin of the project, a shared vision between BCN and CNCI: addressing the CSR challenges of local SMEs by building a unifying platform. For this purpose, INOX was commissioned to create the strategic, identity, and narrative architecture of the initiative, while ensuring its impact within the local ecosystem.

1. Foundation workshops
   Co-construction of the ambition, mission, values, and vision of the project, integrating partners' expectations and the specific needs of the Neuchâtel economic fabric.
2. Positioning & naming
   Definition of a strong positioning: accessible, mobilizing, and action-oriented. The name "Need (Neuchâtel – entreprises durables)" naturally emerged, reflecting the local anchoring and transformation objective.
3. Identity creation
   Design of a coherent narrative and visual identity, conceived to speak to SMEs and encourage their engagement: unifying tone, clear message, modern and inclusive graphic design.
4. Multi-channel communication strategy
   Development of key messages, creation of editorial content, launch of a podcast featuring company testimonials, and implementation of community engagement tools to foster long-term commitment.
5. Deployment & activation
   Production of all communication materials: brochures, signage, digital elements, launch kit, visuals for events. The initiative is now visible, understood, and activated across the entire territory.

The Need project has established itself as the new bridge between Neuchâtel companies and sustainability challenges. It provides a clear and structuring framework while highlighting the concrete actions of engaged SMEs. INOX successfully created the conditions of trust, clarity, and coherence necessary for its launch.

• Participative and strategic co-construction
• Creation of an engaging, clear, and sustainable public brand
• Translation of complex challenges into a readable and actionable system
• Storytelling and networking for broader impact

Learn more about Need