In a constantly evolving marketing landscape, this article explores two central themes: the impact of artificial intelligence on content marketing, and the persistent importance of human connections and public relations.
Artificial intelligence is everywhere. In our pockets, in our cars, in our offices. It writes texts, generates images, answers our emails, analyzes our data. As it takes on more and more complex tasks, the question arises: is it making us smarter or lazier? My high school math teacher used to address the class with his “young people, take your calculator, it's never wrong”. Is it the same with AI?
Back from CES 2025 in Las Vegas, the impact of AI is more palpable than ever. This year, under the theme “AI, Everywhere, Everytime, For everyone”, exaggeration seems absent.
La générosité n'est pas une question de dons ou d'actions philanthropiques. C'est une approche globale, un état d'esprit qui doit imprégner toutes les interactions avec les clients et les partenaires.
Our premise: No, creativity is not an innate talent reserved for the few, but a discipline that anyone can cultivate through constant effort. Creativity is not an occasional flash of inspiration, but the result of daily practice.
In a world of increasingly saturated markets, brand positioning is emerging as an essential compass for navigating the sea of competitors. Clearly defining your positioning early on is not just a strategy; it's a necessity for any brand, any company, aspiring to stand out and succeed.
How do you choose between a brand-building strategy and short-term ‘sales’ activations?
In the context of mergers and acquisitions (M&A), the integration of different corporate cultures and brands under a single banner poses a considerable challenge, especially in the field of marketing. Adopting a ‘One-Brand’ strategy can be the key to smoothing this transition.
In an increasingly saturated and competitive business environment, a robust brand strategy has become a crucial element for companies. As products and services become increasingly homogenised, it is the strength of the brand that enables companies to stand out from the crowd, build lasting relationships with customers and ensure continued growth.
In the dynamic arena of modern marketing, market analysis is not just an advantage, it's a necessity. It is the beacon that guides brands through the tumultuous waters of consumer trends, economic fluctuations and competitive battles.
It was back in the eighties at Stanford University in California, where Rolf Faste, inspired by the work of Robert H. McKim, defined the principles of design thinking. Interestingly, the discipline was inspired by experimentation in the visual arts and not industrial design – probably due to the fact that graphics open more doors for experimentation in a simple and accelerated way. Did you say agility?