What makes a good communications agency in 2025?

When we think of a communications agency, we often think first and foremost of the creation of a logo, an advertising campaign or a striking slogan. These are often one-off projects, conceived as ‘one shots’. To make noise. However, a relevant agency in 2025 is no longer limited to this. It's about being part of the long-term picture, supporting its customers over the long term, and knowing how to adapt to fundamental issues by providing a real strategic vision. Florian Németi, Director of the CNCI, gives us his views on the subject and looks back on the long-standing collaboration between the CNCI and Inox.