Blog
Generosity is the currency
La générosité n'est pas une question de dons ou d'actions philanthropiques. C'est une approche globale, un état d'esprit qui doit imprégner toutes les interactions avec les clients et les partenaires.
Blog
Is creativity an innate talent ?
Our premise: No, creativity is not an innate talent reserved for the few, but a discipline that anyone can cultivate through constant effort. Creativity is not an occasional flash of inspiration, but the result of daily practice.
Blog
Position your brand as soon as possible
In a world of increasingly saturated markets, brand positioning is emerging as an essential compass for navigating the sea of competitors. Clearly defining your positioning early on is not just a strategy; it's a necessity for any brand, any company, aspiring to stand out and succeed.
Blog
Marketing efficiency
How do you choose between a brand-building strategy and short-term ‘sales’ activations?
Blog
The ‘One-Brand’ solution
In the context of mergers and acquisitions (M&A), the integration of different corporate cultures and brands under a single banner poses a considerable challenge, especially in the field of marketing. Adopting a ‘One-Brand’ strategy can be the key to smoothing this transition.
Blog
Deep Impact: Data Scientists & Strategy Thinkers
In the dynamic arena of modern marketing, market analysis is not just an advantage, it's a necessity. It is the beacon that guides brands through the tumultuous waters of consumer trends, economic fluctuations and competitive battles.
Blog
Beyond the logo
In an increasingly saturated and competitive business environment, a robust brand strategy has become a crucial element for companies. As products and services become increasingly homogenised, it is the strength of the brand that enables companies to stand out from the crowd, build lasting relationships with customers and ensure continued growth.
Blog
Let’s think design!
It was back in the eighties at Stanford University in California, where Rolf Faste, inspired by the work of Robert H. McKim, defined the principles of design thinking. Interestingly, the discipline was inspired by experimentation in the visual arts and not industrial design – probably due to the fact that graphics open more doors for experimentation in a simple and accelerated way. Did you say agility?