Lethal
attraction

TIGHTENING THE NOOSE ON CONVENTION

An impassioned brand par excellence, Bomberg confides in Inox to develop its brand positioning in a highly under-occupied segment to its competitors involving disruption and a rebellious attitude.

Your ]
challenge

Since inception, the brand has stood out as a constant « buzz » on social media. Its strategy is essentially rooted in highly provocative visuals flirting with pornography. Other than on a charnel level, the brand’s positioning lacked deeper substance despite growing a huge number of followers.

Our ]
solution

Tackle the building blocks of the brand in a systematically disruptive nature. Switzerland, watchmaking, and traditional know-how were all reimagined to present the brand in a more overarching and accessible way while simultaneously delivering more substance. Visual collateral as well as collections were put through the Inox machine to foster consistency throughout the entire brand.

Bomberg
Bomberg problematique
Bomberg solution
Bomberg forget
Bomberg hyperactive

HYPERACTIVE

All content was produced in only 3 shoots - an outdoor shoot followed by a studio session, and product shots.

Bomberg skull
Bomberg attraction
Bomberg fearless
Bomberg samurai
Bomberg samurai
Bomberg skull